Slaughter and May advised Inflexion Private Equity Partners and the founders of the Goat Agency on its acquisition by WPP plc. Founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015, Goat is a world leading influencer marketing agency specialising in data-led end-to-end influencer marketing campaigns grounded in performance and measurement. Inflexion became a significant minority investor in Goat in 2021.